Sisters Expand their Enterprise to Minneapolis, MN
Sisters Claudine and Laurie, owners of the Roseville, MN store have just signed an agreement to open an Edible Arrangements store in Minneapolis, Minnesota. They brought a combination of business experience, talent and enthusiasm to their first store, opened in 2006, that is sure to make them successful in their expansion. I know firsthand how [...]
Making a Mission Statement Come to Life: Edible Arrangements Sixth Annual Convention
Two weeks ago Edible Arrangements® held its sixth annual convention in Las Vegas, NV, our first one since we simplified our mission statement. Like many companies, we used to have one of those lofty run-on sentences full of buzzwords that sound good when you are saying them but are totally forgettable. Last summer I decided [...]
Pledge of Health & Happiness
This week Edible Arrangements is inviting people everywhere to take the “Pledge of Health & Happiness.” This pledge is our way of promoting healthier lifestyles – supporting First Lady Michelle Obama’s “Let’s Move” initiative to fight childhood obesity and the USDA recommendation that one half of a person’s daily food intake consist of fresh fruit [...]
National Promotions Designed to Dovetail with Local Efforts for the Most Impact.
This summer, Edible Arrangements is running a “Random Acts of Happiness” campaign encouraging people to perform little – or not so little – acts to make someone’s day brighter. It’s only natural for us to launch this campaign because we are in the happiness business: our products put a smile on everyone’s face. For this [...]
