We are excited to announce that five new Edible Arrangements (two include our Edible To Go expanded product line) stores opened last week.  The store locations and some background on the owners are as follows:

• Irvine, CA –husband and wife Hany and Adita are the co-owners: Hany is a doctor and Anita a teacher.  Irvine is also an Edible To Go store so stop by for that healthy snack and pick-me-up.
• Greenwich, CT – co-owners Shahzad also owns a wedding planning business, Imran owns an Energy Kitchen in NYC, and Daniel is a property manager
• Paducah, KY –husband and wife co-owners Priyesh & Jyoti also own several Holiday Inn Hotels in Kentucky.  Paducah is also an Edible To Go store.
• Pickering, ON –owner Conroy is a youth counselor
• Houston, TX – Owner Sandra was a nurse

As you can see, Edible Arrangements owners who decide to fulfill their dream of opening their own business have diverse backgrounds bringing their knowledge and personal experiences to the Edible Arrangements system. Please join us in welcoming them!

Monday, May 7 was an exciting day at Edible Arrangements.  USA Today featured Edible Arrangements in their Money section, on page 6B.   Although the printed edition has photographs of one of our most successful franchisees, Tom Stratford who owns 3 stores in Arlington, VA and Washington, D.C., and of our CEO Tariq Farid and COO Kamran Farid, please click HERE to read the story.

Edible Arrangements is launching a visually stunning nationwide new advertising campaign this Saturday with a new Mother’s Day television commercial featuring the ‘magical’ world of Edible Arrangements.  We have teamed with internationally recognized foodscape artist Carl Warner to create a world where fruit and art collide; where mom’s mailbox is mango and her cozy home sits nestled next to a grove of pineapple hearts as an orange butterfly floats by.

The new campaign breaks away from the product focused commercials and print materials we have been using, to a campaign that represents and defines our brand personality. Edible Arrangements creates magical moments for its customers, and the new advertising campaign takes you through this magical world from the beginning to the end where one of our franchisees plucks a pineapple daisy from the fictional world we created to complete an arrangement for a customer. We also introduce our first custom jingle –“Make Life a Little Sweeter with Edible Arrangements.”

We hope you enjoy the new Mother’s Day TV commercial airing this Saturday which will be followed by new TV spots, and print materials, throughout the year. Please click Here to view the press release. On Saturday we will post the new TV commerical on our consumer website -www.ediblearrangements.com -and a link to the site will be put in this blog.